Page 2 of 8
James, Andrew, Theodore, Lincoln, Madison, Reagan. Presidential first names and surnames have quietly shaped American baby naming for two and a half centuries.
30 April 2026
Surnames as first names, looser orthography, unisex willingness. American naming has its own grammar. Here is what travels and what doesn't.
29 April 2026
Cillian and Niamh have led the Celtic revival. Welsh names are next. Rhys, Carys, Bryn and Eira are climbing without anyone naming the trend.
28 April 2026
Brooklyn, Paris, Florence and Kingston have moved from celebrity oddity to mainstream shortlist. Which place names work, and which still feel borrowed.
27 April 2026
Hermione, Luna, Lily and Arthur owe part of their modern popularity to the books. Which Potter names still work in 2026, and which are now too marked.
26 April 2026
German names have spent a generation out of fashion. Now Maximilian, Greta and Otto are leading a quiet revival shaped by a clear sound and serious roots.
25 April 2026
Joy-meaning names are rising as parents look for warmth without cliché. A look at the most resonant picks and why they land in 2026.
24 April 2026
Mary held the top spot for decades. Michael and John each had remarkable runs. Here is what it takes for a name to stay dominant.
22 April 2026
Most names come and go. A small handful have quietly stayed in the top tier through every decade of the last century.
22 April 2026
Middle names follow their own rules. They are chosen for meaning, rhythm, and honour more than fashion. Here is what the data shows.
22 April 2026
Every country has names that feel nowhere else in the world. Here is a tour of names that never quite travel, and why.
22 April 2026
Two centuries of naming data show boys' and girls' naming moving in very different patterns. Here is what the long arc shows.
22 April 2026
The seventies brought us Jennifer, Heather, and Jason. Fifty years on, which of them are ready for revival, and which are not?
21 April 2026
Sarah, Ashley, Brandon, Tyler. The 1990s produced a tight cluster of names millennials now carry with mixed feelings.
21 April 2026
The two world wars reshaped baby naming in the UK and across the English-speaking world. Patriotic choices, commemorative names, and shifts driven by loss.
21 April 2026
Euphemia, Thurston, Morwenna. A tour of names that were once common and now sit forgotten, waiting for a curious parent.
21 April 2026
At some point the baby will arrive whether you have chosen a name or not. Here is how to break through the paralysis and actually decide.
20 April 2026
The names you find most beautiful are often from the moment of your own childhood. Here is the psychology of naming nostalgia, and its pitfalls.
20 April 2026
Instagram has quietly changed baby naming, pushing parents towards names that photograph well. Here is how to see the pressure and step around it.
20 April 2026
The naming cycle runs at about a hundred years, and the 1920s are right on schedule. Here are the jazz-age names making a quiet return.
20 April 2026
How much does a name shape the person who carries it? The research is surprisingly ambivalent, but the relationship is real.
18 April 2026
Everyone has opinions about other people's baby names, usually strong ones. Here is the psychology behind the reflex, and why it runs deep.
18 April 2026
You love the name. Your partner freezes when you say it. It was an ex. Here is how to navigate what is genuinely a difficult situation.
18 April 2026
Research says yes, but the effect is smaller and more specific than parents often fear. Here is what the evidence actually shows.
17 April 2026